Resources

An Introduction to Ethics (1/27/11):

Bundesverband Digitale Wirtschaft. Profile. Retrieved 26 January 2011.

La Marca, Daniela. “A ‘Social Media Code of Ethics’ Does Exist.” Media Buzz. Retrieved 26 January 2011.

Makkula Center for Applied Ethics. “What is Ethics?.” Retrieved 26 January 2011.

Thadani, Rahul. “Morals vs. Ethics.” buzzle.com. Retrieved 26 January 2011.

Word of Mouth Marketing Association. “Ethics.” Retrieved 26 January 2011.

 

Astroturfing: It’s Not Just Political (2/3/11):

Ambreen, Ali. Fake Accounts Astroturf Twitter. congress.org. 28 October 2010. Retrieved 2 February 2011.

Anonymous. Extension of ASA remit helps make social media safe for marketers. New Media Age. 30 September 2010. Retrieved 2 February 2011.

Lazar, Bart. Drafting Social Networking Policies. Information Today. May 2010. Retrieved 2 February 2011.

Wade, Alex. Good and Bad Reviews: The Ethical Debate Over Astroturfing. guardian.co.uk. 10 January 2011. Retrieved 2 February 2011.

 

Facebook, Microsoft, and make-my-baby.com (2/9/11):

Kirkpatrick, Marshall. Facebook’s 3rd Biggest Advertiser is (Allegedly) a Bing Affiliate Scam (With Updates). ReadWriteWeb. 18 January 2011. Retrieved 9 February 2011.

Lark, Andrew. A Web Where Ignorance is Bliss. andylark.blogs.com. 18 January 2011. Retrieved 9 February 2011.

Lee, Edmund. Facebook Books $1.86 Billion in Advertising; Muscles in on Google Turf. AdAge. 17 January 2011. Retrieved 9 February 2011.

 

Brandjacking (2/17/11):

Brandjacking Index. MarkMonitor. 2011. Retrieved 16 February 2011.

Guthrie, MacLean. Phishing Threats: What to Watch Out For. PR Newswire. 27 January 2011. Retrieved 16 February 2011.

Judge: Gillece ‘Cybersquatting’ Aimed at Causing Confusion. Pittsburgh Tribune-Review. 16 February 2011. Retrieved 16 February 2011

Owen, Ed. ‘Brandjacking’ Sites take 28% of Branded Search Terms. marketingmagazine.co.uk. 4 February 2011. Retrieved 16 February 2011.

 

Ghost Blogging (2/24/11):

Dietrich, Gini. The Ghost Blogging Debate. Spin Sucks. 16 August 2010. Retrieved 23 February 2011.

Joel, Mitch. The Ghost Blogging Debate with Mark W. Schaefer. Six Degrees of Separation Podcast. 8 August 2010. Retrieved 23 February 2011.

Schaefer, Mark. Why It’s Ridiculous to Argue About Ghost Blogging. businessgrow.com. 22 June 2010. Retrieved 23 February 2011.

 

Would You Give Up Your Facebook Password for a Job? (3/16/11):

Allen, Kevin. Potential employers now asking for your facebook password. Ragan’s PR Daily. 21 February 2011. Retrieved 16 March 2011.

Persinko, Tim. Job Applicant Required to Give Facebook Login: ACLU. NBC Washington. 22 February 2011. Retrieved 16 March 2011.

 

Why You Should Never Delete Negative Comments (3/21/11):

Loechner, Jack. Retailer Follow Up on Negative Reviews Pays Off. MediaPost.com. 16 March 2011. Retrieved 21 March 2011.

Wirken, Danny. Corporate Blogging Do’s and Don’ts. iCast7.com. 28 February 2011. Retrieved 21 March 2011.

Why SAS Doesn’t Fear Negative Blog Comments. Ragan’s PR Daily. 21 February 2011. Retrieved 10 April 2011.

Young, Susan.  The 10 Most Overused Words in Social Media. Ragan.com. 19 August 2010. Retrieved 21 March 2011.